After working in the skateboarding industry for nearly twenty years, in 2010, Rob Dyrdek had an idea to reshape the landscape of street skateboarding. Recognizing at the time, that because of the way in which skateboarding contests were held, that the sports top stars had no interest in participating in televised skate events, Dyrdek set out to create a televised skateboarding competition that would attract the sport’s top performers. The result was Street League Skateboarding–a league comprised of impressive course designs, the sport’s top competitors, a large prize purse and even a television contract with ESPN. “Skateboarding has given me everything I have and created who I am. I understood from an entertainment side, that no one had ever approached the biggest athletic alternative to organized sports as sports entertainment.